Think about this: If your employees aren’t emotionally connected to your company’s goals, how are they going to be able to successfully sell your brand to paying customers?
Your employees need to ‘buy’ into your brand.
Happy employees tend to exhibit their enthusiasm when interacting with customers. How employees are treated, or the atmosphere of the internal culture, will dictate how your employees feel. Their attitude is tied to their performance and then transformed into the quality of their work.
Ultimately what is felt and experienced by customers from interacting with your employees, turns into a decision to either return to your business or visit a competitor.
For many years, we’ve listened to colleagues and friends talk about how they like their job but hate their boss because “they don’t listen”. It’s generally a lack of recognition or toxic communication that makes them dissatisfied. Rather than a boss being intentionally nasty, we often find that the root cause of this angst is due to differing goals between the manager – who is driving growth – and the employee – who is looking for recognition.
We know, from different perspectives, and a wide range of industry experience, how important employee job satisfaction is to an organisation. Giving employees the opportunity to be heard and the ability to tell employers what they’re looking for in their role, can make a tremendous difference to the moral of a workplace.
That’s what we’re here to do for you. We want to examine your business and identify –
- WHY your employees work there
- What they want to achieve in the next 2,3 or 5 years and
- How you can ensure they are happy employees that are emotionally connected to the company goals.